Argan oil is commonly known as ”liquid gold” because of its natural properties and multiple uses.

Our story

The story begins with Noor’s grandmother Hasna. A traditional Moroccan woman, born in 1933, living in the rural area where the Argania Spinosa (Argan) grows.
Her grandmother always believed that beauty comes from within, but: she understood that the use of natural ingredients helped women to be pretty and healthy as well…

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– Noor Boufrach

“Argan oil is a phenomenal natural beauty multitasker”